Alyasra Fashion, the leading fashion retailer in the region, is pleased to announce the opening of a brand new Fossil store at The Avenues, Phase 4 in Kuwait.

The new Fossil store is the seventh branch in the region and the third one in Kuwait. The flagship store environment proves a true embodiment of the brand’s core value of creativity, authenticity and American vintage-inspired design.

The store will carry the latest collection from the Fall/Winter 2018 range of men and women’s accessories including leather goods, chic eye-wear, jewelry and watches.

The heart and soul of the Fossil brand is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixes with a creative spirit and a sense of humor that extends into all its products, graphics and one of a kind, trademark collectible tins.

Fossil’s new store opening is an important step to better define Alyasra Fashion’s positioning in the Middle East market and to continue it’s distinctive growth in the region.

Customers are invited to experience the new Fossil store at The Avenues mall on Sept 26^th , 2018 where they can immerse themselves in the latest of innovation from Fossil.

To stay tuned to the latest collection make sure to follow Alyasra Fashion on Instagram @alyasra.