Triumph, one of the world’s oldest and largest manufacturers of lingerie and underwear, announced the opening of their third retail store in UAE, at Abu Dhabi Mall. The new store with its charming and elegant theme provides customers with utmost comfort when shopping for underwear, sportswear, and loungewear.

The new Triumph store features the brands’ latest collections that are designed to boost the confidence for women of all ages. Shoppers will now be able to enjoy the Amourette and shapewear collections in store, as well as the latest Traction range, which caters to women that lead to a healthy lifestyle and exercise on a regular basis.

The new Traction collection, available in a range of styles and colors, comes with a variety of features designed to improve sports performance, including adjustable straps, a breathable material while providing extra comfort. Research by the University of Bristol also shows the Traction sports range features a 77% bounce control rate, to the delight of sports fans across the world.

Alyasra Fashion’s Triumph Regional Marketing Manager, Rana Emad commented on the new store opening saying: “The new store opening aims to meet the demand for high quality and extremely comfortable underwear, enjoyed by women of all ages. Triumph is widely known for their elegant styles and different options and styles available, which is enjoyed by women across the world. Our third opening in the UAE resembles the success that Triumph has received from women in the UAE as well as our commitment to meeting customer demands. We are looking forward to expanding quite further in the region to have women access our collections easily.”

Triumph International was founded in 1886 and since then it has grown to become a brand adored worldwide for their elegant and classy designs of lingerie and underwear that are also comfortable and made with high-quality materials. It is currently enjoyed by women in over 120 countries across the globe.

Customers can now visit the new Triumph store and enjoy the various collections available, at Abu Dhabi Mall. To find out more about Triumph’s latest collection, follow their Instagram account @TriumphArabia