LIFE AT Alyasra

OUR Culture

We’ve created a home for those who live and breathe retail. For over 30 years, our culture has blended the warmth of family values with the energy of a startup, all while working with the world’s most coveted brands.

We’ve built our culture on:

  • Family Values: Treating every team member with the respect and care our founders instilled in 1958
  • Career Growth: Structured training programs to develop retail professionals at all levels
  • Diverse Perspectives: A workplace where different backgrounds fuel creativity (as reflected in our 45 nationalities)
  • Brand Excellence: Daily work with 30+ international premium brands that define global fashion

HEAR FROM OUR Employees

Behind every great brand in our portfolio are even greater people. Meet a few of them:

Sven Schürrle - Shop Manager

“I began my journey with Alyasra on December 15th, 2016. Since then, I’ve grown both professionally and personally in my role as an Orthopedic Master Craftsman. Alyasra has provided a supportive environment that encourages continuous learning and development. One of the most enriching parts of my experience has been adapting to cultural differences in the Gulf region. While challenging at times, these experiences have helped me better understand our customers and build stronger connections. Serving a diverse range of clients and receiving positive feedback from those whose lives we’ve improved has been truly rewarding. I’m proud to be part of a team that values quality, innovation, and care – and I look forward to the journey ahead.”

Sven
Faye Villanueva - Sales Associate, Premium Fashion

“Over the past seven and a half years at Alyasra, I’ve experienced incredible growth – both professionally and personally. I began my journey as a Sales Associate in 2017 and was given the opportunity to learn, take on challenges, and expand my skills in the retail world. Thanks to the support of strong leadership, continuous learning opportunities, and a collaborative team environment, I progressed into roles with increasing responsibility, gaining confidence as a Store Coach, VM Champion, and even managing a store in my superior’s absence. Each step brought new challenges and achievements, and I’ve always felt that my contributions were valued and recognised.

One of the most rewarding aspects of my time here has been mentoring new team members and contributing to the company’s evolving goals. I’m proud of what I’ve accomplished and even more excited about what lies ahead. Alyasra has truly been a place where careers are built, and I’m grateful to be part of its journey.”

Faye
Loai Qraman - Shop Manager

“Throughout my time with Cole Haan, I’ve experienced significant professional growth that I’m truly proud of. As Store Manager, I’ve had the opportunity to not only strengthen our brand presence but also evolve as a leader – developing my skills in team management, strategic execution, and adapting to market trends. I’m currently managing two Cole Haan branches, both of which are consistently achieving strong performance results. I’ve worked closely with the teams to implement new ideas, improve processes, and ensure we’re aligned with the expectations of today’s retail environment. One of the most fulfilling aspects of this journey has been supporting my team’s growth, helping them build new skills and confidence along the way. I’m grateful for the guidance and support you’ve provided, which has played a key role in shaping my development and the success of both stores.”

Loai