VALUES & commitments
A FAMILY LEGACY, A Regional Future

For over six decades, we’ve built more than a business – we’ve built a home. As a family-owned company spanning 6 countries, with 1,500 employees across 50+ nationalities, we measure success not just in stores opened, but in relationships nurtured.

OUR mission

To be the Gulf’s most trusted home for exceptional fashion

Alyasra Fashion exists to make exceptional style accessible – curating brands that inspire confidence and joy. 

Alyasra Fashion Brands are people’s first choice for:

  • Style
  • Brand selection
  • Shopping experience
  • Feeling good
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Our VALUES
OUR commitments

To Our People

  • Reward excellence and quality performance
  • Foster a culture where diversity thrives (50+ nationalities, and growing!)

To Our Customers

  • Treat as extended family, with personalised service
  • Deliver exceptional service across all brands

To Our Business

  • Act with urgency and results-driven focus
  • Bring out the best in partners and suppliers
Allbirds