It began in 1958, on the streets of Kuwait City, when Yousef Alsager founded Alyasra as a small family business under Yousuf Alsager Holding. But this was never just another trading company – from the very beginning, we were pioneers.
We dealt in vision, introducing Kuwait to the world’s finest luxury brands for the first time. What started as a bold ambition grew into a legacy of sophistication and innovation, and that same pioneering spirit still defines us today.
When Ahmad Alsager helped launch Alyasra Foods in 1988, followed by Alyasra Fashion in 1993, he didn’t just expand the family business – he redefined what Gulf retail could become. Today, as Chairman of both divisions, his entrepreneurial vision and deep GCC market expertise remain the driving force behind the Group’s success.
For over three decades, Ahmad has blended traditional values with bold innovation – his sharp instincts for quality and emerging trends steering Alyasra’s growth while maintaining its founding principles. That rare ability to honour heritage while embracing progress continues to shape the company’s direction.
Ahmad Y. Alsager – Co-Founder & Chairman
Mohamed Alsager shaped Alyasra Fashion’s most iconic success stories. He built ONTIME into the region’s premier watch destination, pioneered the multi-brand footwear concept with Comfort Zone, and negotiated landmark deals bringing MaxMara, DKNY, and Cole Haan to Gulf wardrobes.
Mohamed Y. Alsager – Co-Founder & Vice-chairman
At Alyasra Group, we lead like a family – because we are one. For over 60 years, our philosophy has blended timeless values with forward-thinking vision to create something rare in business: a company that grows without losing its heart.
