VISION & Growth
2025 is well underway, and we're building on our strong foundation of transformation, digital leadership, and putting customers first
OUR FOCUS this year
  • Giving our portfolio a refresh with the newly revamped Ontime and adding brands that align with what today’s shoppers want
  • Taking our digital game even further – our Arabised e-commerce platforms are already driving serious growth, especially in Saudi Arabia

  • Growing smart with purpose-driven brands like Allbirds (we’ve already opened 4 new stores this quarter) that really speak to modern consumers

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For us, innovation is all about staying one step ahead - constantly improving how we connect with you, curate our offerings, and deliver amazing experiences
BRAND FAMILY evolution

Here’s how we’ve been growing:

  • 2024: Successfully launched Allbirds, which quickly became a regional favourite
  • 2025: We’re keeping the momentum going with 4 new Allbirds stores already open and more exciting additions coming to the Alyasra Fashion family soon

We’re not just collecting brands – we’re carefully building a mix that honours tradition while embracing what’s next.

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Employment & inclusion

Our people are everything at Alyasra Fashion. Whether in stores or behind the scenes, we’re all about:

  • Leadership that empowers: Following the example of mentors like Mrs. Lamia Al Sager and Ms. Diana, we live by an “ownership” approach that helps everyone grow
  • Collaboration that celebrates every voice: Because great ideas can come from anywhere
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“At Alyasra Fashion, we are more than just retailers; we are brand ambassadors, storytellers, and partners in our customers' journeys.

Let's continue to push boundaries, collaborate, and make 2025 a defining year for our business.”

Mansour Hajjar, Chief Executive Officer

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“At Alyasra Fashion, we are more than just retailers; we are brand ambassadors, storytellers, and partners in our customers' journeys.

Let's continue to push boundaries, collaborate, and make 2025 a defining year for our business.”

Mansour Hajjar, Chief Executive Officer

Ready to grow with us?

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