OUR Presence

Curating Fashion for the Middle East

For over 30 years, Alyasra Fashion has shaped how the region discovers luxury – not just by bringing brands to the Middle East, but by bridging cultures through thoughtful curation.

Our secret? Treating every market as its own story, every store as a local destination.

220+

Stores across the GCC

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30+

International Brands in our portfolio

1,500+

Team Members representing 45 nationalities

Marina Store (1)
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50,000+

sqm of retail space designed for discovery

30

Years as retail pioneers

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For three decades, we've done more than operate stores.

We’ve shaped how the region experiences fashion. In the world’s most dynamic retail landscape (a $55B+ fashion market serving 57 million consumers, half under 25), we bridge global luxury with local tastes.

Where You’ll Find Us

Six Countries. One Philosophy

From Avenues Kuwait to Dubai Mall, our 220+ Stores adapt to their communities while maintaining Alyasra’s signature approach:

  • Kuwait (Our Home)
    Where our first store still stands, now surrounded by the brands it inspired in this retail hub connecting Europe, Asia, and Africa.
  • UAE
    Where our edit mirrors Dubai itself – global labels with local attitude.
  • Bahrain
    Mixing island heritage with cosmopolitan tastes for family-centric shoppers who value personalised service.
  • Qatar
    Meeting Doha’s art-loving elite in malls, where luxury boutiques double as cultural destinations.
  • Iraq
    Pioneering premium retail in emerging markets, where infrastructure investments meet rising demand for quality.
  • Saudi Arabia
    Dressing the Kingdom’s tech-savvy youth (70% under 30) in luxury that respects tradition yet embraces Vision 2030’s transformative energy.